Privacy Policy, Data Protection & Call Recording

Last updated on 21 October 2026

This privacy policy sets out how Soul Chakra Ltd. (trading as micheleknight.com) uses and protects any information that you give us when using this website or our telecommunications and shop services. We respect your privacy and are committed to protecting your personal data in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect & Call Recording

When you visit our website, place an order, or use our telephone services, we collect personal information necessary to deliver our services. This includes:

• Personal & Contact Details: Your name, email address, telephone number, billing address, and account login details.
• Call & Voice Recordings: All telephone calls made to our service lines are recorded by our telecommunications service provider (Supported Business Ltd) for quality assurance, reader training, transaction verification, connection safety, and dispute resolution purposes.
• Payment Security (PCI-DSS): In compliance with PCI-DSS payment security standards, all payment card authentication data (CVV codes and full card numbers) is automatically suppressed or muted during calls and is never captured on call recordings or stored on our web servers.
• Website Data & WooCommerce Store Orders: When you purchase products or services through our WordPress/WooCommerce site, we collect order history, transaction IDs, IP address, and browser data for order processing, fraud prevention, and site analytics.
• Comments, Feedback & Testimonials:
  • Comments: When visitors leave comments on the site, we collect the data shown in the comments form, as well as the visitor’s IP address and browser user agent string to help spam detection.
  • Media: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included, as visitors to the website can download and extract this data.
  • Testimonials/Feedback: When you send through feedback or testimonials, we may use your comments for marketing or advertising purposes. Your identity will be kept private (we will only use your first name), and your comments may be shortened for editorial purposes.

Lawful Basis for Processing

We process your data under the following legal bases:

• Performance of a Contract: To fulfill your requested psychic reading, process shop orders, deliver digital content, and process billing transactions.
• Legitimate Interests: To record calls for quality, safety, training, and resolving connection or billing disputes; and to analyze website usage to improve user experience and security.
• Legal Obligation: To maintain financial, accounting, and tax records as required by HMRC and to comply with governing bodies (such as Ofcom regulations).
• Consent: For placing non-essential tracking cookies and for sending direct marketing communications or newsletters (which can be withdrawn at any time).

How We Use Cookies & Tracking

Our website uses cookies to enhance your experience, track shopping cart items, and collect visitor analytics:

• WordPress & Account Cookies: If you leave a comment on our site, you may opt-in to saving your name, email address, and website in cookies for your convenience. If you visit our login page, we set a temporary cookie to determine if your browser accepts cookies. When you log in, we set up several cookies to save your login information and screen display choices.
• WooCommerce Cookies: To keep track of cart data while you browse our online store, temporary cookies are used to store items added to your basket and session information.
• Analytics & Opt-out: We use analytical tools (including Google Analytics) to monitor website traffic. You can set your browser to ‘Do Not Track’ or adjust your cookie preferences via our cookie banner at any time. If tracking is accepted, IP addresses are anonymized where applicable.

Data Retention & Call Storage Schedule

We do not store personal data or voice recordings indefinitely. Personal data is managed under the following retention schedule:

• Standard Call Recordings: Audio recordings are stored securely by Supported Business Ltd and automatically deleted after 12 months from the date of the call.
• Disputed Transactions & Legal Claims: Where a transaction, connection guarantee, or billing charge is disputed, or where legal claims are anticipated, the relevant call recording will be retained for up to 6 years in accordance with the UK Limitation Act 1980.
• Financial & WooCommerce Accounting Records: Order details, invoice metadata, transaction IDs, and purchasing history are retained for 6 years following the end of the tax year to satisfy statutory HMRC requirements.
• WordPress Comments & User Accounts: If you leave a comment, the comment and its metadata are retained indefinitely so we can recognize and approve any follow-up comments automatically. For registered users on our site, we store the personal information provided in their user profile until deleted by the user or upon request.

Direct Marketing Choices

We will only send you marketing emails, newsletters, or promotional offers if you have explicitly opted in or requested them.

• You can opt out or unsubscribe at any time by clicking the unsubscribe link at the bottom of any of our marketing emails.
• Alternatively, you can request removal by contacting us at [email protected]. Once unsubscribed, your details will be removed from our active marketing mailing lists.

Data Sharing & Third-Party Providers

We do not sell, rent, or lease your personal information to third parties. We only share necessary data with trusted service providers who help us operate our business:

• Telecommunications Providers: Supported Business Ltd (for call routing, helpline operations, and encrypted audio storage).
• Payment Processors: PCI-DSS compliant credit card merchant facilities for processing bookings and shop payments.
• Automated Spam Detection: Visitor comments may be checked through an automated spam detection service (e.g., Akismet).

Your Data Protection Rights

Under UK GDPR and the Data Protection Act 2018, you have rights regarding your personal data, which you can exercise free of charge:

• Right of Access: You may submit a Subject Access Request (SAR) to receive a copy of the personal data or call recordings we hold about you.
• Right to Rectification: You can request that we correct any inaccurate or incomplete personal information.
• Right to Erasure (“Right to be Forgotten”): You may request that we erase your personal data, including your website user account, marketing profile, and comments.
  • Note: Under Article 17(3)(b) UK GDPR, we cannot erase transaction records or call recordings that are currently required for active legal/billing disputes, fraud investigation, or statutory HMRC financial reporting.

To exercise any of your rights, submit a query, or make a data-related complaint, please contact us below.

Service Provider and Contact Information

The service provider for Michele Knight Psychics is Supported Business Ltd.

Service Provider Address: Supported Business Ltd, Rivermead House, Bishop Hall Lane Chelmsford, Essex, CM1 1RP, United Kingdom

• Helpline: Call us on (866) 322-8070.
• Complaints: Contact us via our website.
• Registered Office: Soul Chakra Ltd, 41-43 George Place, Plymouth, PL1 3DX, United Kingdom.
• Company Details: Registered Company No. 02681152 | VAT No. 794 3194 94.

Last updated on 21 October 2026